The Inherited Traditional Culture of Automobile Molding DNA Design Research

Design of automobile modeling DNA is the core that makes enterprises establishes a good and unique brand image to win on market. This paper described the definition and meaning of production DNA, also discussed the composition of production DNA and researched the design ideas of production DNA from both macro and micro aspects. Finally, it recommended would research the traditional culture into the past, present and future of three periods, explored the idea of traditional culture that the automobile modeling DNA inherited under these three periods and analyzed with the red flag car as an example. This research provided a guideline to help automotive corporations to implement brand strategies, and helped to design autos with Chinese elements, sense of the times and fashion trends and can perform the modern mental outlook of Chinese people. Keyword: automobile modeling design, automotive products family-based, DNA of product, inherit traditional culture. Copyright © 2013 Universitas Ahmad Dahlan. All rights reserved. 1. The Concept and the Signification of Production DNA DNA stands for Deoxyribonucleic Acid, which belongs to biological category, the professional name is Deoxyribonucleic Acid, it is the main chemical composition of the chromosomes, it is also the material basis of biological gene composition at the same time, sometimes to be called "Genetic Particle". Via semiconservative replication, DNA completes the extension of similarity and innovative between parents and children, so that it guarantees continuous development of all kinds of species, and meantime it ensures uninterrupted evolution of the colored species on Earth to be a colorful biosphere. These are the reasons why putting the definition of DNA before starting to explain about production design. Corporation R&D products should also like organisms, the genetic information of products is also stored in the production DNA, which are with family characteristics, each generation compared to the previous generation of products, would continue with the semiconservative replication, would have similarity, inheritance and a number of innovations. Production DNA is the unchanged soul of enterprise, different generation product features of enterprise would happen some minor changes, but the core of the things would not change, and its molding also would not change, such as Mercedes-Benz, BMW, Audi, Nokia, Apple and other famous enterprises, regardless of how many times it is replaced, the molding of their products are always in continuous innovation to maintain a certain inheritance, the methods used may vary but the principle is the same, people always can tell many brands products easily even they do not see any signs. The "principle" is the enterprise product image, it is established gradually through inherited by various elements, changes and carry forwards. While, these elements are production DNA, which shows that, production DNA is the strong weapon for enterprises to participate in international competition, it also has a key significance for enterprises to form their own style, establishes and continues the brands and corporation images, creates a consumer culture and develops consumers brand loyalty. [1]